Fashion Blogging: How to Start a Fashion Blog (and Make Money from it)

Why should you start a fashion blog? If you are a fashion designer or someone who’s just passionate about fashion, you can let people know how skilled or passionate you are, through fashion blogging. Not only that, but you can also eventually make money as a fashion blogger through some monetization strategies I’ll be revealing soon.

I don’t want to bore you with excess intro here, let’s jump quickly into why you’re here. But before then, let me introduce you to blogging in case you’re new to this.

What is blogging?

Not to mince a word, blogging is all about writing and sharing of information using the available internet-based platforms. For instance, I blog on this website. You can say, I share information on this website and that’s why you can be able to read this right now. 

Someone who writes a blog is referred to as a “Blogger”, I’m sure you’re aware of this. But what you don’t know is how you can also start blogging and make money from it. 

So, if you’re venturing into fashion blogging, you’re going to share information within the range of fashion (you can even decide to start your own fashion blog with a micro-niche).

With the basic meaning of blogging or fashion blogging in mind, you may be thinking that;

Is Fashion Blogging a Lucrative Venture?

Yes, fashion blogging is profitable; you can make money with your fashion blog, get more connections, become a brand ambassador and as time goes, you definitely create your own fashion brand or company.

I will show you some ways you can start making money with a fashion blog right in this blog post. But now, let’s talk about where you can start your fashion blog.

NOTE: This blog post is quite long for new readers (about 2,500 words), you need to be patient enough while reading to enjoy the juice in it and, maybe you should bookmark this page so that you can continue reading later.

What is the Best Platform to Start Fashion Blogging?

According to what works, you can set up your fashion blog using:

  • Instagram
  • A website.

Those are the two top platforms that you can use. Let start with each, then both of these platforms.

Can I Use Instagram to Start Fashion Blogging and Make Money?

The answer is YES, you can start a profitable fashion blog on Instagram because Instagram is one of the most-used social media platforms in the world, with hundreds of millions of people using the platform every day. 

You can post pictures, follow up with your favorite celebrities, watch funny skits, and much more. But one thing that you might have not paid close attention to, is that money can be made on Instagram! A lot of people have gone from zero to 7-zeros in their bank account through Instagram.

Also Read: How to Make Money on Instagram

You too can build a brand on Instagram, and here, we are talking about building your fashion blog on Instagram.

There are many successful fashion blogs on Instagram, but I will show you one.

Check out FashionNova on Instagram: FashionNova sells clothes but they make most of their sales on Instagram but posting beautiful pictures of their clothes and using models to show how beautiful their dresses are. And from that people can easily buy on Instagram.

If you paid close attention to what I’ve said earlier that blogging is all about sharing information, that’s exactly what FashionNova is doing on Instagram and it’s working out for them.

We also have some successful Nigerians who blog on Instagram such as TundeEdnut, GossipMillNaija, Instablog9ja, and many others.

To cut the long story short, you can start a money-making fashion blog on Instagram. Here’s how;

How to Start a Fashion Blog on Instagram

  • Create a new Instagram account with your desired blog name
  • Choose a micro-niche in fashion (explained below)
  • Upload a good logo, write a catchy description about your blog
  • Go to Facebook and create a new page with the same details used in your new Instagram account
  • Go back to Instagram and go to settings
  • Change your Instagram account to “Business Account”, you’ll be asked to link a Facebook page
  • Link the new Facebook page you just create
  • Start posting nice stuff
  • That’s how Instagram blogging starts!

But to start a better fashion blog, you need a website that you can host on your own domain and hosting. But the question here is this;

Instagram Vs Website: Which Is Better for Fashion Blogging

Having your own website for blogging is better than using Instagram for some reasons listed below:

  • Instagram is not your own! And you can be suspended or hacked anytime
  • You need large followings to make it on Instagram
  • You have more ways to make money with fashion blogging on a website than Instagram
  • You can write/explain thoroughly what you want to show or tell people
  • Your website is more brandable and presentable than your Instagram link

With those points, let’s talk about starting your fashion blog on a website.

To start a blog generally, you need what is called a CMS (content management system). We have some CMS or blogging platforms such as Drupal, Wix, Shopify, Joomla, Drupal, and so on. But the best CMS or blog publishing platform is WordPress!

We’re going to create your fashion blog using WordPress and later, I will show you 5 ways to make money as a fashion blogger.

How to Setup a Fashion Blog on WordPress

Before you can start any blog, you need a domain name, hosting, and theme. IF you have these 3 prerequisites, you can have a blog. Here is how to get started;

  • Choose a Good Micro-niche

“Fashion” is an industry or niche on its own and it’s very big (or broad as a niche). If you want to focus on everything “fashion”, you’re going to get tired very soon. So, you need to choose fashion micro-niche.

This is what I mean by a fashion micro-niche: You can be blogging about 

  • kidswear
  • men wear
  • women wear
  • celebrities’ trendy fashion
  • Cosmetics
  • And some other micro-niches in Fashion

Don’t try to be everything, just choose a micro-niche, and being a fashion blogger will be easier and more organized.

  • Buy a Domain name and Hosting

A domain name is like an address to your house and it typically costs around $10 to $15 approximately depending on where you’re buying from. An example of a domain name is www.gbolamedia.com – which you can easily use to locate my blog anywhere in the world.

Then, you need to buy a hosting plan, which is like a house where you can store your files, your contents, and everything you need to have in your blog. It costs around $8 to $50 per month ($96 to $600 per year) and this also depends on the hosting company you’re buying from.

But you’re just starting a blog, you don’t need a very expensive hosting plan at first.

But you can get a hosting plan for $35 per year and domain name for just $8 with Namecheap hosting company here.

If you’re fast enough to click on this Namecheap link, you can definitely get a hosting plan for just $16/year approximately, and that amounts to just $26 per year after checkout.

The next thing after buying a hosting and domain is to connect them and install WordPress right away!

How to Install WordPress After Purchasing Hosting and Domain Name

These settings depend on where you bought the hosting and domain. But generally, you need to do the following:

  1. Login to your hosting account with your username and password
  2. Go to your Cpanel
  3. Locate “Softaculous” to Install WordPress
  4. If you don’t see Softaculous, simply click on WordPress icon
  5. Set your admin username and password (make sure you save this data)
  6. Finally, log in to your new WordPress blog using yourblog.com/wp-admin
  7. Start setting up your fashion blog!

If you bought your hosting and domain name from Namecheap, these two resources can help you install WordPress with ease:

How to Install WordPress on Namecheap

So, let’s start designing your fashion blog and the next step will show you how to do that.

  • Get a Clean WordPress Theme

Getting a WordPress theme is like getting everything you need to decorate your house beautifully. The interior and exterior design of your house depends on what you chose, the same thing applied to have a clean and beautiful WordPress blog.

There are thousands of free WordPress themes you can use to design your fashion blog. But these free themes are not advisable because some can kill your website and some others might not serve you the beautiful blog you need.

If you want to buy a WordPress theme, you can check out the best Theme Marketplace, ThemeForest. The price of these themes varies and you can get for as low as $30. To be sincere, 70% of themes cost $59, and 20% are more expensive than that while 10% are below $59.

If you think you can afford it, go to themeforest.com, click on the WordPress category or click here and search for “Fashion Blog”, the website will show you all WordPress themes related to fashion, preview them and choose the one that wins your heart.

After getting your theme, download it and the next thing is to install it. Here is how;

Installing WordPress Theme in Your Website/Blog

  • Login to your WordPress Admin dashboard
  • Click on “Appearance”, then “Themes”, Then “Add New Theme”
  • Clicking on “Add New Theme”, you’ll need to upload the theme you purchased 
  • Finally, click on “Activate”
  • Start customizing it.

But if you can’t do all these technical stuff, you can hire a web designer to do it for you.

BIG DEAL: I can help you set up everything, design a very beautiful and responsive fashion or any blog at an affordable price. I’ll give you a premium WordPress theme for FREE too.

IF you’re interested, click here to contact me ASAP!

We are done with the hosting, domain, and theme part, now you have a blog on your own domain name or internet address. But here are a few kinds of stuff you need to start doing:

What To Do As A New Fashion Blogger

  • Start learning more about WordPress, how to use it: adding content like texts, images, embedding podcasts, music, or video.
  • Work on your SEO. This is very important if you want to gain more traffic from Google and other search engines
  • Write consistently. This means that you should publish a new valuable blog post at least, 3-4 times in a week
  • Promote your blog posts on social media, run adverts to gain traffic and work on quality the most
  • Grow your Facebook page and Instagram to build good followers
  • Monetize your blog to start making money as a fashion blogger. This is the last thing I’m going to discuss here

How to Start Making Money from Your Fashion Blog

Note that: The More Traffic On Your Blog = The More Money You’ll Make!

As a fashion blogger, you have different ways of making money with your blog. Here are they:

  • Apply for Google AdSense

This is an advertising network owned by tech-giant, Google to help “advertisers” reach more customers and help “publishers” such as you (the blogger) to make money while displaying ads in their blog.

You can make a lot of money from Google Adsense if you write quality posts and have a lot of traffic. Applying for Adsense is FREE and very easy, all you have to do is, make all your contents valuable and quality.

Then go to www.google.com/adsense to apply with your blog domain name

  • Make Money with eCommerce

If you’re a fashion designer, you can create an eCommerce section in your fashion blog, then upload different styles you can make, put a price, and people who love it, will place their order online, then you’ll ship them when done.

Another way you can make money through eCommerce with fashion blogging is to start dropshipping fashion items. I mean, you can get a cloth that costs $10 on Aliexpress and dropship with the eCommerce section in your fashion blog and make money without buying the cloth…

Check out how dropshipping businesses work, maybe you’ll be interested.

The last way to make money with eCommerce on your fashion blog is through Mini-importation. You can buy 20 pieces of fashion items for just N20,000 and you sell at the rate of N3,500 each, that’s N70,000 and you just made N50,000 as your profit.

That’s just an example, you can make millions of naira as a fashion blogger with dropshipping and mini-importation but you also need to check out these top-10 hot selling products you can sell.

  • Brand Promotion

With consistency, different fashion brands can contact you to help them promote their brands with your blog. And this is the sweetest way to make money in Fashion blogging, you just need to keep yourself motivated.

If you have also grown your Instagram account to some good numbers, different people can be paying you some bucks to run adverts for them on your account.

  • Make Money on YouTube

This is another product by Google, I’m sure you know what it is used for. Okay. But you can make money as a fashion blogger on YouTube, all you need to do is start a YouTube channel about Fashion, start shooting, posting reviews, tips, and advice about fashions.

Learn more: How to Make Money on YouTube

Tell people to subscribe to your channel and make sure you grow your YouTube channels to large subscribers, ensure you have thousands of views, and apply for YouTube monetization.

  • Affiliate marketing

Affiliate marketing is a business on its own, but you’re going to add it to your fashion blogging career. All you need to do right now is to go to Google, search for top fashion affiliate programs, check their reviews and apply for those ones you are good with.

You can learn more about affiliate marketing here.

So, that’s all about starting a money-making fashion blog.

Conclusion – How to Start a Fashion Blog and Make Money 

I’ve shown you how you can start fashion blogging from scratch to success, all you need to do now is to take action! 

Buy your domain name, hosting, and theme. Then set up your fashion blog as explained above.

Finally, try to maximize the 5 top ways you can make money from a fashion blog above and I’m sure that with consistency, you’ll make it.

If you have any questions, kindly put it in the comment box below and I’ll be glad to answer. If this blog post is inspiring, kindly share by clicking on the floating social media icons here.

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