You guys might have been asking questions such as the one in the heading of this post or simple questions like: “How can I learn about my customers and what they need?” If these are the type of questions you have been asking yourself or something related, then, I’m very happy to have you reading this blog post.
But before going further, have you ever heard about ‘free digital marketing tools for entrepreneurs’ to track your customers’ behaviours on either internet or social media pages? This is the best way to learn more about your customers and what they really want to buy.
If you are an entrepreneur in this modern world, you will agree with me that ‘digital marketing’ is one among the best ways to boost your sales by creating more awareness about your business or brand (including what you sells) to the targeted or prospective customers through ‘Social Media Marketing’.
But, there is a need for you to track your customers’ behaviours on those social media pages. Without you, knowing what your customers really want or what they interact with, then all your marketing strategies is nought!
I believed that I don’t have to talk too much about what social media marketing (SMM) is because you are already familiar with using of social media sites to share your opinion and most times, what you do either with your friends, family or business partner and I’m sure you will agree with me that it’s the best marketing tools so far (provided you know how to use it).
You can’t just rely on ‘social media’ sites to learn about your customers, some reviews left on your Facebook pages, Instagram comments’ area etc., are motivating but most of them are not really true. And to make use that those reviews are crystal true or not, you can’t be asking your fans or customers personally about how they feel when they use your product or service.
A well-known digital marketing agency once said that your customers or clients always leave ‘trails’ about what they want to buy or what they want on social media sites, search engines, and the internet at large. You, as a Smart Entrepreneur either in Nigeria or where you are, will need these ‘trails’ to increase your productivity, consumers’ satisfaction and marketing strategies.
But, you can’t get these ‘trails’ without the use of technology-driven digital marketing tools for entrepreneurs and digital marketers which you can start using today in order to learn more and understand your customers including what they want to buy.
What are these free digital marketing tools you can use to learn more about your customers? Here in this article, I will tell you the top 5 most used tools you can use to understand your customers and learn more about what they want to buy:
Free Digital Marketing Tools for Entrepreneurs in 2018
1. Google Analytics
Google analytics has been my best digital marketing tools which I use to learn more about my blog readers. I use this tools on all my blogs to understand how much they are really interested in what I write, how many time they spend reading each content, the countries they came from, what refer them to my blog, their age, gender and what they are interested in etc.
This tool is so professional especially for bloggers, eCommerce website owners, webmasters, social media marketers and other digital nomads to track their customers (also known as ‘Traffic’) and their behaviours.
The best thing about Google analytics as a digital marketing tool for entrepreneurs is that it’s FREE to use. There’s no limitation to any of its features. All you just need is to add your website to it and verify that you are the real owner of the website and that’s all.
If you’ve not been using Google analytics as one of your digital marketing tools, I will advise you to sign up for it today with your Google mail account (Gmail).
While Google analytics is very advisable if you have a website or blog, Hootsuite is another digital marketing tool for entrepreneurs which you should also be used if you are the type that goes cr*zy on ‘social media’ while promoting your brand.
With Hootsuite, you can track all your social media pages at once! If it’s connected with your website and social media pages, you can set to automatically share your website or blog content to all your social media pages at once.
You can also use this tool to know when and where your brand (or your competitors’ brand) is mentioned when you set up feeds for it. With this, you can track what people are saying about you on any social media pages and how you can improve or rectify faulty area in your business.
Pertaining to your competitors, you can set up feeds for them as I said earlier. This will let you know how they interact with their customers and how their customers retaliate.
Hootsuite is a sure digital marketing tools for social media marketers and you. I will advise you to start using these tools today if you want to learn more about your customers.
Remember that more than 2 billions of people are using just Facebook every day not to add up how many people are using other social media sites. So, tap some people from social media pages to become your customers by learning more about them.
Remember I once said you can’t start asking your customers individually about how they feel about your brand though, an oral discussion would have been better to understand them more but you know it’s going to be time-consuming and financial draining.
But, do you know that with technological advancement, you can ask your customers different questions about your brand without leaving the comfort of your office or home and you will surely get honest replies from them? Yes, you can achieve this even in a better and professional way..
SurveyMonkey will help you make a professional and honest survey about your brand, your customers’ opinion pertaining to your brand and how you can improve your brand ways of production, marketing and support.
SurveyMonkey won’t act like a not but a more professional digital marketing tool to get honest reviews from your customers but, make sure you ask good and reasonable questions with the aim of helping your brand to grow sales.
Let quickly get back to social media when combined with the website again. Remember I said Google analytics is good to have full insight about visitors’ behaviour on your website or blog while Hootsuite will help you get all your social media pages together.
But I really love Buzzsumo for my contents and competitors’ contents’ research.
You don’t understand what Buzzsumo does?
Okay, Buzzsumo helps entrepreneurs especially bloggers and social media marketers to trending website contents on social media (or high social media signals).
This includes detection of trending ‘Keywords or Search terms’ people are reading on the internet and how much such contents is trending on social media.
Most of your customers are using social media every day, they interact with whatever they like to interact with, on social media while leaving ‘trails or clues’ of what they need. You can get this ‘trails’ using Buzzsumo.
Make sure you use this tool whenever you want to write a new sales copy or blog posts because it will help you determines how your contents will trend on social media and the internet at large.
5. Google Trends
They said ‘Google knows everything’, did you ever believe that? If you believe, then you agreed with the fact that Google is the most used search engines in the world, right?
You know, a lot of people including you and I search for some terms on google every day. Google makes use of these data (search terms) to help digital marketers and bloggers about what is trending on the internet through a special digital marketing tool known as ‘Google Trends’.
Just like the name implies, Google Trends will show you all trending search terms, the location where they are searched and this will, in turn, help you to know topic and keywords you can use to understand your existing customers through what they search for and woo new customers by pitching your business or brand’s services or products to them according to what they’ve searched for.
If you know about search engines’ optimization or keyword research, then this will be no storage to you.
Also, Google Trends is free to use and helpful.
Facebook is the largest social media network in the world with average users of two billion per day. Most of your customers are using Facebook each and every day to do one thing or another.
But as a smart entrepreneur, you can use Facebook to learn about your customers, what that need and what they don’t by using a digital tool known as ‘FB messenger chatbot’ which you can build using chatfuel.
If you are using chatfuel or any other bots’ builder to your Facebook chatbot, you just need to set up some AI rules pertaining to your business inform of questions and answers.
This is very different from conducting a survey. With a Facebook chatbot, you can learn more about what your customers need through the phrases they input or asks your bot.
You can also use it to get your customers details including email addresses, countries and so on. These details which were automatically collected by your not can be used for marketing purpose.
In fact, Facebook Messenger chatbot is one of the most trending marketing strategies used to reach a wide audience. And I strongly recommend chatfuel for you because it’s very easier to build messenger chatbot without ‘coding’.
Ahref is a beautiful and professional tool for digital marketers, bloggers or content marketers. Ahref is purely for SEO. To learn more about how your contents are trending on search engines.
You can use this tool as well to spy on your competitors’ website ranking including keywords, backlinks, domain & page authorities, backlink disavowing etc.
You can use this tool for content marketing, keyword research and full website SEO analysis. This tool will really help you in ranking your brand high on search engines.
Ahref is free also but has a premium plan which you can opt for, in order to enjoy advanced services.
If you are reading this conclusion part, that means you have read about all the seven digital marketing tools for entrepreneurs which they can use to learn more about their customers.
I will advise you to start using these free digital marketing tools today and start seeing a better version of your brand.
Do you have any question or you will like to add more to this article? Please kindly contact me immediately or signify using the comment box below. I love hearing your feedback about my blog posts. Kindly let share those feedbacks and reviews using the comment box below.
11 Best Ways to Promote or Market Your Music in Nigeria and Beyond
Luckily, you landed here to learn how you can promote your music in Nigeria or any place you’re living in this world. I don’t know when you started the hustle as an upcoming artist, but I will open your eyes to some effective but often taken for granted music promotion strategies in Nigeria.
Music promotion in Nigeria may look so easy but believe me, it’s not! Because there many people like you aspiring you to be a superstar in their genre and this of course, leads to high competition in the music industry especially when it comes to facing those big lions who are already dominating the street.
But, what are the best ways to market or promote your music in Nigeria? Before going into the details, we need to quickly remind ourselves what Music Promotion or Marketing means.
What is Music Promotion in Nigeria?
Music Promotion and Marketing is one major and one of the most important things to clearly figure out and implement in the right way for an artist or a music record label to be successful in Music Business.
In my previous article, I have discussed with my readers fully about Music Organization, Struggles, and how to be successful in the business…
Many upcoming artists in Nigeria and beyond has blindly ignored the important roles of music promotion and marketing and, that is why they are still struggling to meet their focused target but gladly enough, you as a musician or an affiliated individual to the music industry will learn pretty well from my selected “Best Ways to Market or Promote Your Music in Nigeria & Beyond”.
But before going further into the details, let discuss some important keywords associated with this article.
Music Promotion & Marketing
Music promotion and marketing is simply the processes of taking your recorded song(s) from the studio (say point A) along some routes (Say B – Y) to the final consumer/fans (let say Z) who will buy and hear that song and, in the end, you earn some (huge) bucks into your bank account and as well, built many of fans along your channel of your music promotion and marketing.
There are many opportunities associated with Music Promotion in Nigeria which you might have to know some of them before this article but, I will also state few of these music promotion and marketing strategies in this article, all you need to do is to keep calm, don’t scroll until you finish reading the whole words and sentences in each paragraph.
So, let ride on;
11 Best Ways to Promote or Market Your Music in Nigeria & Beyond
1. Music Giggling
This is the first best way in music promotion and marketing in Nigeria.
But you may be asking…
What is music giggling?
Music Giggling is simply the cultural way of promoting and marketing your music. And you learn that “culture” is the way of life, so, typically, Music giggling deals with promotions that go with what we normally do.
Below are the ways to do complete Music Giggling that pays:-
• Do Free Music Show:- Starting from your school, your house, to your street, to the entire town or city. With this, you will gain popularity and build fans.
• Open-air Play:- Get Your Songs played in restaurants, hotels, clubhouses, and other open-air places within and outside your locality.
• Collaborate with big artistes who are popular already. I’m not saying you should go bankrupt when doing this, there are many artists who are ready to collaborate with upcoming artistes with low or no charge.
Try to connect with them and make a song together.
Music giggling as the first approach to music promotion in Nigeria will really help in taking your career to another great step. All you need is to start thinking of how you can put this into action.
2. Social Media Marketing
Billions of people across the world are using Social media networks every day.
They use this tool to get connected with the latest news, gossip, trends, etc that is happening around in the world.
Most people like bloggers, business owners use these platforms to woo clients, potential customers, and as well, build names and brands.
Read this guide to increase your social media presence as a music entrepreneur. I hope this guide will help you.
A musician in Nigeria also can use social media to build name, record label’s brand, promote songs, and even meet other artistes.
The following are some Social media networks you can use:-
Olamide, a very famous Nigerian musician signed 3 artistes in a day on Instagram. There are many opportunities awaiting you on social media to promote your music in Nigeria, In fact, Music promotion in Nigeria and any other place in the world can’t be achieved without social media!
3. Promote & Market Music Digitally
If we are both alive until this century, we will be definitely sure that the Internet has taken over everything.
As explained in #2, I said social media plays a very vital role in music promotion and marketing.
There are some Digital marketing tools that will also help you… Even, more than your expectations.
Below are some Digital Sites to Promote, Market and Sell Your Music in Nigeria:-
NOTE:- Click on anyone you wish to use above and you will be directed to the website where you will create your own account. Also, procedures to register your account will be given to you on the website.
4. Music Promotion in Nigeria Through Websites & Blogs
This is the most used method in music promotion in Nigeria and other parts of the world.
One thing you must do behind the scenes of your music career is to get and have your own website or blog for your record label to promote both your songs, build fans through those who visit your blog or website. Having your own blog or website is not enough in promoting your music but, the most effective way is to Reach out to Other Bloggers who are on entertainment, music, or general niche.
Thankfully, we have thousands of websites where you can promote your music in Nigeria with affordable cost price. An example is Naijaloaded.
P.S: To Create and Design your own website or blog, Hire me now.
Send me a message on WhatsApp or Call: 080 6886 6068
But you may want to ask…
How Much Does It Cost to Promote Music in Nigeria
The cost of music promotion in Nigeria varies from as low as N10,000 – N30,000 and, to infinity depending on the bloggers you approach and the popularity of the blogs. So, there is no precise cost price to promote your music in Nigeria. Big blogs like Naijaloaded will charge from N50,000 upwards.
When I was blogging on the music niche, my first payment was just N500 because the blog was so new then. But as time goes on, I started collecting N2,000 to N10,000.
10 Popular Sites You Can Promote Music in Nigeria
Below are few but famous websites you can promote your music in Nigeria:
Apart from NaijaPals where you can upload your song for free (but you’ll promote yourself), other popular sites listed above will take nothing less than N30,000 to help you upload and promote your music in Nigeria…
5. Upload Your Music Videos to YouTube & Social Media
What we see virtually stores in our brain than what we hear only.
Music Videos promotion in Nigeria is also effective than what you may think. Billions of people watch videos online every day, while can’t you tap your own fans from these people, why can’t you give your videos for them to watch and see your creativity and talent’s manifestations?
On YouTube which is the second most visited website in the world (Alexa Ranking), billions of people uploads and watch videos on the website every day.
The amazing thing I love about YouTube is its monetization…
What do I mean?
Apart from YouTube, below are Video websites where you can do Music Promotion and Marketing:-
• Facebook Video
• Instagram Video
6. Use E-mail Marketing
Bloggers and webmasters use E-mail campaigns to share their contents, eBooks, and other products to their subscribers and in return, this yields them large subscribers, traffic, and finally to sales.
Note:- You create an account with a mail handler and, you integrate it with your website or blog through a code that you will generate from your mail handler account. There are free plans which you can be used but, if you have some bucks, you can go for Premium.
Click and sign up on any of the following mail handlers:-
In this blog, I use Mailchimp and it’s very easy for me to use in collating potential readers as my subscribers, You also can try it out.
7. Paid Advertising
You can as well do paid advertising to promote and market your music.
Paid Advertising often appears on websites that relate to your ads’ texts globally.
You will have to pay some bucks and choose a plan that’s is more affordable to you.
Below are some Big Advertising Networks where you can promote and market your music:-
• Google Adwords
• Facebook Ads
• YouTube Ads
• Instagram Ads
• LinkedIn Ads
• Twitter Ads
If you are interested in any of the Advertising networks above, search for it on google, and the website that offers the service will appear first, click on it and follow the prompt procedures.
NOTE:- You Must have a MasterCard.
Other Ways of Promoting & Marketing Your Music in Nigeria Are:-
•*8. Try to secure and have Radio Interviews
•*9. Crowdfunding:- Join crowdfunding platforms like Kickstarter and Indiegogo
•*10. Find Disc Jockey (DJ) to help you mix your songs and play them during his outings.
•*11. Build an App for your Music Brand. To do this easily, Click Here.
Wrapping up – Music Promotion in Nigeria
If you are reading this part, that means you have been following me all the way from the genesis of this article and now, you are reading my final conclusion but wait, have you been Inspired at all?
So far in this article, I have taught you 11 Best Ways to Market or Promote Your Music in Nigeria or anywhere you are.
Did you have any questions, queries, or comments? I will be very glad if you can let me hear it through the comment box below and, I promised to get back to you.
Thanks for reading and, please share the love!
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