You guys might have been asking questions such as the one in the heading of this post or simple questions like: “How can I learn about my customers and what they need?” If these are the type of questions you have been asking yourself or something related, then, I’m very happy to have you reading this blog post.
But before going further, have you ever heard about ‘free digital marketing tools for entrepreneurs’ to track your customers’ behaviours on either internet or social media pages? This is the best way to learn more about your customers and what they really want to buy.
If you are an entrepreneur in this modern world, you will agree with me that ‘digital marketing’ is one among the best ways to boost your sales by creating more awareness about your business or brand (including what you sells) to the targeted or prospective customers through ‘Social Media Marketing’.
But, there is a need for you to track your customers’ behaviours on those social media pages. Without you, knowing what your customers really want or what they interact with, then all your marketing strategies is nought!
I believed that I don’t have to talk too much about what social media marketing (SMM) is because you are already familiar with using of social media sites to share your opinion and most times, what you do either with your friends, family or business partner and I’m sure you will agree with me that it’s the best marketing tools so far (provided you know how to use it).
You can’t just rely on ‘social media’ sites to learn about your customers, some reviews left on your Facebook pages, Instagram comments’ area etc., are motivating but most of them are not really true. And to make use that those reviews are crystal true or not, you can’t be asking your fans or customers personally about how they feel when they use your product or service.
A well-known digital marketing agency once said that your customers or clients always leave ‘trails’ about what they want to buy or what they want on social media sites, search engines, and the internet at large. You, as a Smart Entrepreneur either in Nigeria or where you are, will need these ‘trails’ to increase your productivity, consumers’ satisfaction and marketing strategies.
But, you can’t get these ‘trails’ without the use of technology-driven digital marketing tools for entrepreneurs and digital marketers which you can start using today in order to learn more and understand your customers including what they want to buy.
What are these free digital marketing tools you can use to learn more about your customers? Here in this article, I will tell you the top 5 most used tools you can use to understand your customers and learn more about what they want to buy:
Free Digital Marketing Tools for Entrepreneurs in 2018
1. Google Analytics
Google analytics has been my best digital marketing tools which I use to learn more about my blog readers. I use this tools on all my blogs to understand how much they are really interested in what I write, how many time they spend reading each content, the countries they came from, what refer them to my blog, their age, gender and what they are interested in etc.
This tool is so professional especially for bloggers, eCommerce website owners, webmasters, social media marketers and other digital nomads to track their customers (also known as ‘Traffic’) and their behaviours.
The best thing about Google analytics as a digital marketing tool for entrepreneurs is that it’s FREE to use. There’s no limitation to any of its features. All you just need is to add your website to it and verify that you are the real owner of the website and that’s all.
If you’ve not been using Google analytics as one of your digital marketing tools, I will advise you to sign up for it today with your Google mail account (Gmail).
While Google analytics is very advisable if you have a website or blog, Hootsuite is another digital marketing tool for entrepreneurs which you should also be used if you are the type that goes cr*zy on ‘social media’ while promoting your brand.
With Hootsuite, you can track all your social media pages at once! If it’s connected with your website and social media pages, you can set to automatically share your website or blog content to all your social media pages at once.
You can also use this tool to know when and where your brand (or your competitors’ brand) is mentioned when you set up feeds for it. With this, you can track what people are saying about you on any social media pages and how you can improve or rectify faulty area in your business.
Pertaining to your competitors, you can set up feeds for them as I said earlier. This will let you know how they interact with their customers and how their customers retaliate.
Hootsuite is a sure digital marketing tools for social media marketers and you. I will advise you to start using these tools today if you want to learn more about your customers.
Remember that more than 2 billions of people are using just Facebook every day not to add up how many people are using other social media sites. So, tap some people from social media pages to become your customers by learning more about them.
Remember I once said you can’t start asking your customers individually about how they feel about your brand though, an oral discussion would have been better to understand them more but you know it’s going to be time-consuming and financial draining.
But, do you know that with technological advancement, you can ask your customers different questions about your brand without leaving the comfort of your office or home and you will surely get honest replies from them? Yes, you can achieve this even in a better and professional way..
SurveyMonkey will help you make a professional and honest survey about your brand, your customers’ opinion pertaining to your brand and how you can improve your brand ways of production, marketing and support.
SurveyMonkey won’t act like a not but a more professional digital marketing tool to get honest reviews from your customers but, make sure you ask good and reasonable questions with the aim of helping your brand to grow sales.
Let quickly get back to social media when combined with the website again. Remember I said Google analytics is good to have full insight about visitors’ behaviour on your website or blog while Hootsuite will help you get all your social media pages together.
But I really love Buzzsumo for my contents and competitors’ contents’ research.
You don’t understand what Buzzsumo does?
Okay, Buzzsumo helps entrepreneurs especially bloggers and social media marketers to trending website contents on social media (or high social media signals).
This includes detection of trending ‘Keywords or Search terms’ people are reading on the internet and how much such contents is trending on social media.
Most of your customers are using social media every day, they interact with whatever they like to interact with, on social media while leaving ‘trails or clues’ of what they need. You can get this ‘trails’ using Buzzsumo.
Make sure you use this tool whenever you want to write a new sales copy or blog posts because it will help you determines how your contents will trend on social media and the internet at large.
5. Google Trends
They said ‘Google knows everything’, did you ever believe that? If you believe, then you agreed with the fact that Google is the most used search engines in the world, right?
You know, a lot of people including you and I search for some terms on google every day. Google makes use of these data (search terms) to help digital marketers and bloggers about what is trending on the internet through a special digital marketing tool known as ‘Google Trends’.
Just like the name implies, Google Trends will show you all trending search terms, the location where they are searched and this will, in turn, help you to know topic and keywords you can use to understand your existing customers through what they search for and woo new customers by pitching your business or brand’s services or products to them according to what they’ve searched for.
If you know about search engines’ optimization or keyword research, then this will be no storage to you.
Also, Google Trends is free to use and helpful.
Facebook is the largest social media network in the world with average users of two billion per day. Most of your customers are using Facebook each and every day to do one thing or another.
But as a smart entrepreneur, you can use Facebook to learn about your customers, what that need and what they don’t by using a digital tool known as ‘FB messenger chatbot’ which you can build using chatfuel.
If you are using chatfuel or any other bots’ builder to your Facebook chatbot, you just need to set up some AI rules pertaining to your business inform of questions and answers.
This is very different from conducting a survey. With a Facebook chatbot, you can learn more about what your customers need through the phrases they input or asks your bot.
You can also use it to get your customers details including email addresses, countries and so on. These details which were automatically collected by your not can be used for marketing purpose.
In fact, Facebook Messenger chatbot is one of the most trending marketing strategies used to reach a wide audience. And I strongly recommend chatfuel for you because it’s very easier to build messenger chatbot without ‘coding’.
Ahref is a beautiful and professional tool for digital marketers, bloggers or content marketers. Ahref is purely for SEO. To learn more about how your contents are trending on search engines.
You can use this tool as well to spy on your competitors’ website ranking including keywords, backlinks, domain & page authorities, backlink disavowing etc.
You can use this tool for content marketing, keyword research and full website SEO analysis. This tool will really help you in ranking your brand high on search engines.
Ahref is free also but has a premium plan which you can opt for, in order to enjoy advanced services.
If you are reading this conclusion part, that means you have read about all the seven digital marketing tools for entrepreneurs which they can use to learn more about their customers.
I will advise you to start using these free digital marketing tools today and start seeing a better version of your brand.
Do you have any question or you will like to add more to this article? Please kindly contact me immediately or signify using the comment box below. I love hearing your feedback about my blog posts. Kindly let share those feedbacks and reviews using the comment box below.