Luckily, you landed here to learn how you can promote your music in Nigeria or any place you’re living in this world. I don’t know when you started the hustle as an upcoming artist, but I will open your eyes to some effective but often taken for granted music promotion strategies in Nigeria.
Music promotion in Nigeria may look so easy but believe me, it’s not! Because there many people like you aspiring you to be a superstar in their genre and this of course, leads to high competition in the music industry especially when it comes to facing those big lions who are already dominating the street.
But, what are the best ways to market or promote your music in Nigeria? Before going into the details, we need to quickly remind ourselves what Music Promotion or Marketing means.
What is Music Promotion in Nigeria?
Music Promotion and Marketing is one major and one of the most important things to clearly figure out and implement in the right way for an artist or a music record label to be successful in Music Business.
In my previous article, I have discussed with my readers fully about Music Organization, Struggles, and how to be successful in the business…
Many upcoming artists in Nigeria and beyond has blindly ignored the important roles of music promotion and marketing and, that is why they are still struggling to meet their focused target but gladly enough, you as a musician or an affiliated individual to the music industry will learn pretty well from my selected “Best Ways to Market or Promote Your Music in Nigeria & Beyond”.
But before going further into the details, let discuss some important keywords associated with this article.
Music Promotion & Marketing
Music promotion and marketing is simply the processes of taking your recorded song(s) from the studio (say point A) along some routes (Say B – Y) to the final consumer/fans (let say Z) who will buy and hear that song and, in the end, you earn some (huge) bucks into your bank account and as well, built many of fans along your channel of your music promotion and marketing.
There are many opportunities associated with Music Promotion in Nigeria which you might have to know some of them before this article but, I will also state few of these music promotion and marketing strategies in this article, all you need to do is to keep calm, don’t scroll until you finish reading the whole words and sentences in each paragraph.
So, let ride on;
11 Best Ways to Promote or Market Your Music in Nigeria & Beyond
1. Music Giggling
This is the first best way in music promotion and marketing in Nigeria.
But you may be asking…
What is music giggling?
Music Giggling is simply the cultural way of promoting and marketing your music. And you learn that “culture” is the way of life, so, typically, Music giggling deals with promotions that go with what we normally do.
Below are the ways to do complete Music Giggling that pays:-
• Do Free Music Show:- Starting from your school, your house, to your street, to the entire town or city. With this, you will gain popularity and build fans.
• Open-air Play:- Get Your Songs played in restaurants, hotels, clubhouses, and other open-air places within and outside your locality.
• Collaborate with big artistes who are popular already. I’m not saying you should go bankrupt when doing this, there are many artists who are ready to collaborate with upcoming artistes with low or no charge.
Try to connect with them and make a song together.
Music giggling as the first approach to music promotion in Nigeria will really help in taking your career to another great step. All you need is to start thinking of how you can put this into action.
2. Social Media Marketing
Billions of people across the world are using Social media networks every day.
They use this tool to get connected with the latest news, gossip, trends, etc that is happening around in the world.
Most people like bloggers, business owners use these platforms to woo clients, potential customers, and as well, build names and brands.
Read this guide to increase your social media presence as a music entrepreneur. I hope this guide will help you.
A musician in Nigeria also can use social media to build name, record label’s brand, promote songs, and even meet other artistes.
The following are some Social media networks you can use:-
Olamide, a very famous Nigerian musician signed 3 artistes in a day on Instagram. There are many opportunities awaiting you on social media to promote your music in Nigeria, In fact, Music promotion in Nigeria and any other place in the world can’t be achieved without social media!
3. Promote & Market Music Digitally
If we are both alive until this century, we will be definitely sure that the Internet has taken over everything.
As explained in #2, I said social media plays a very vital role in music promotion and marketing.
There are some Digital marketing tools that will also help you… Even, more than your expectations.
Below are some Digital Sites to Promote, Market and Sell Your Music in Nigeria:-
NOTE:- Click on anyone you wish to use above and you will be directed to the website where you will create your own account. Also, procedures to register your account will be given to you on the website.
4. Music Promotion in Nigeria Through Websites & Blogs
This is the most used method in music promotion in Nigeria and other parts of the world.
One thing you must do behind the scenes of your music career is to get and have your own website or blog for your record label to promote both your songs, build fans through those who visit your blog or website. Having your own blog or website is not enough in promoting your music but, the most effective way is to Reach out to Other Bloggers who are on entertainment, music, or general niche.
Thankfully, we have thousands of websites where you can promote your music in Nigeria with affordable cost price. An example is Naijaloaded.
P.S: To Create and Design your own website or blog, Hire me now.
Send me a message on WhatsApp or Call: 080 6886 6068
But you may want to ask…
How Much Does It Cost to Promote Music in Nigeria
The cost of music promotion in Nigeria varies from as low as N10,000 – N30,000 and, to infinity depending on the bloggers you approach and the popularity of the blogs. So, there is no precise cost price to promote your music in Nigeria. Big blogs like Naijaloaded will charge from N50,000 upwards.
When I was blogging on the music niche, my first payment was just N500 because the blog was so new then. But as time goes on, I started collecting N2,000 to N10,000.
10 Popular Sites You Can Promote Music in Nigeria
Below are few but famous websites you can promote your music in Nigeria:
Apart from NaijaPals where you can upload your song for free (but you’ll promote yourself), other popular sites listed above will take nothing less than N30,000 to help you upload and promote your music in Nigeria…
5. Upload Your Music Videos to YouTube & Social Media
What we see virtually stores in our brain than what we hear only.
Music Videos promotion in Nigeria is also effective than what you may think. Billions of people watch videos online every day, while can’t you tap your own fans from these people, why can’t you give your videos for them to watch and see your creativity and talent’s manifestations?
On YouTube which is the second most visited website in the world (Alexa Ranking), billions of people uploads and watch videos on the website every day.
The amazing thing I love about YouTube is its monetization…
What do I mean?
Apart from YouTube, below are Video websites where you can do Music Promotion and Marketing:-
• Facebook Video
• Instagram Video
6. Use E-mail Marketing
Bloggers and webmasters use E-mail campaigns to share their contents, eBooks, and other products to their subscribers and in return, this yields them large subscribers, traffic, and finally to sales.
Note:- You create an account with a mail handler and, you integrate it with your website or blog through a code that you will generate from your mail handler account. There are free plans which you can be used but, if you have some bucks, you can go for Premium.
Click and sign up on any of the following mail handlers:-
In this blog, I use Mailchimp and it’s very easy for me to use in collating potential readers as my subscribers, You also can try it out.
7. Paid Advertising
You can as well do paid advertising to promote and market your music.
Paid Advertising often appears on websites that relate to your ads’ texts globally.
You will have to pay some bucks and choose a plan that’s is more affordable to you.
Below are some Big Advertising Networks where you can promote and market your music:-
• Google Adwords
• Facebook Ads
• YouTube Ads
• Instagram Ads
• LinkedIn Ads
• Twitter Ads
If you are interested in any of the Advertising networks above, search for it on google, and the website that offers the service will appear first, click on it and follow the prompt procedures.
NOTE:- You Must have a MasterCard.
Other Ways of Promoting & Marketing Your Music in Nigeria Are:-
•*8. Try to secure and have Radio Interviews
•*9. Crowdfunding:- Join crowdfunding platforms like Kickstarter and Indiegogo
•*10. Find Disc Jockey (DJ) to help you mix your songs and play them during his outings.
•*11. Build an App for your Music Brand. To do this easily, Click Here.
Wrapping up – Music Promotion in Nigeria
If you are reading this part, that means you have been following me all the way from the genesis of this article and now, you are reading my final conclusion but wait, have you been Inspired at all?
So far in this article, I have taught you 11 Best Ways to Market or Promote Your Music in Nigeria or anywhere you are.
Did you have any questions, queries, or comments? I will be very glad if you can let me hear it through the comment box below and, I promised to get back to you.
Thanks for reading and, please share the love!